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Shakib Khan
Jun 11, 2022
In Beauty Forum
Apple is taking steps to boost its advertising Coinbase User List business as the iPhone maker implements new privacy rules, updates that marketers have criticized for interfering with their ability to reach target audiences, according to several press reports. Coinbase User List The company will give marketers more data about ad performance on in-app ads bought through Apple instead of through third parties. The difference could give the company an advantage in drawing more advertisers to its platform if it decides to expand the business, The Wall Street Journal reported, citing ad executives familiar with the matter. The plan also may help to fuel criticism Coinbase User List that Apple will use recent changes to its app privacy rules to its benefit in ad sales. Apple last month introduced its App Tracking Transparency (ATT) feature in an update of software that runs devices including the iPhone. The feature asks customers to consent to share identifiers that help Coinbase User List with ad targeting, but surveys have shown that many people won't opt into having their online activities tracked. Without behavorial targeting, marketers face the possibility of wasting their ad spending. "The efficiency that has been built up over 15 years is literally back to the beginning," said Brian Bowman, chief executive of Consumer Acquisition, An agency that specializes in marketing apps on social media. "It is a fundamental change that will disrupt advertising creatively, and the impact will be felt substantially by small- and medium-size businesses." Bowman further detailed his criticism of Coinbase User List Apple in a blog post. Apple has defended the changes to its privacy rules multiple times amid the growing chorus of criticism. The company denied it was giving an advantage to its own products and claimed data restrictions on ads bought through third-party platforms were necessary to protect consumer privacy, according to a spokesperson cited by the Journal.
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Shakib Khan

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