May 10, 2022
In Beauty Forum
If your editorial plan isn't working for you, chances are you don't have a solid strategy or your team doesn't have a common understanding of what that strategy is. job function email database If your editorial plan isn't working for you, chances are you don't have a solid strategy. job function email database MicheleLinn Click to Tweet In simple terms (this does not take into account all the nuances), your strategy must answer these three questions: Who are we educating/helping? (Note: I didn't say targeting because your goal should be to help. Creating a character is one way to do that.)How can we help them in a way no one else can is your content slant. These are the business goals of your strategy.)You need to clearly understand the job function email database answers to these three questions - and having that clarity isn't as common as you might think. In our most recent content marketing study, 37% of B2B marketers say they have a documented content marketing strategy, and 38% say they have an undocumented strategy. (I won't talk about the job function email database importance of documenting your strategy...but you should.)But few of their strategies have a content mission, a deep understanding of their personas, and content-related goals. If you don't have these things, something is wrong. And, while your strategy usually comes from the leadership team, don't make excuses if you don't have one. The strategy should include a content mission, personas, and goals, says Michele Linn. Click to job function email database tweet here are some other things to consider: Do all team members have the same understanding of strategy? Ask the above three questions to your team colleagues and see how consistently everyone communicates the strategy. Post simple answers to the three questions on each team member's wall (or near it). You want team members to internalize the answers. job function email database I can't stress this enough: if you don't stick to your audience and your mission - focusing on your goals - you will fail. Unlike your plan, your strategy is relatively fixed and will not change often.