In the poster of the Wuhan Municipal Bureau of Culture and Tourism, it focuses on the portrayal of the subject of things, whether it is the water droplets splashing from the sour plum soup cup, or the tension of the body muscles of citizens when surfing on the water, the brand uses the lens to focus on things. The main body and details are enlarged to better restore the local characteristic Country Email List culture. By narrowing the distance between things and the audience, it can visually stimulate beautiful feelings, thereby creating a fine grained atmosphere and enhancing the attractiveness of the poster.
2. Charactersand includes a sense of belonging, happiness, warmth, elements such as relaxation , which in turn affect people’s inner activities and feelings.”
Simply put, it is the right atmosphere that makes people feel physically and mentally relaxed.
With the scene, the second step comes to the selection of the character image. Characters must conform to the sense of atmosphere, that is, they need to cater to or integrate into the scene of brand construction. By showing their own image characteristics, the audience can feel the concept of brand transmission under the blessing of the characters.
Just as RIO Weixin chose Zhang Zifeng as its spokesperson, and Ubras used spring and summer as the protagonist of the promotional film, they are not only the representative image of the brand's corresponding consumer groups, but also the concrete communication of the brand concept. Zhang Zifeng has the characteristics of a "fresh, next door, easy-going" girl. This image first narrows the psychological distance between the brand and the audience; secondly, the different ideas that the characters have at home correspond to the various troubles of contemporary young people in life. , with Zhang Zifeng's vivid interpretation, the brand presents an idealized slightly drunk scene for the audience, which is conducive to inspiring the audience to take care of themselves, realize relief through thinking, and achieve reconciliation with themselves.
The same is true in spring and summer. Wearing plain clothes and walking in the quiet outdoors, the characters’ literary and soft temperament and the fresh scenes complement each other, like a breeze that brings coolness to the viewer. This is the best interpretation of comfortable summer. The truest yearning for a better life.
Certain cultures can also sometimes promote the growth of a sense of atmosphere. Due to the fact that a specific culture itself is circular and transitive, they are interlinked with people's values in the process of imperceptible influence. Therefore, people can form a certain sense of belonging and pleasure in the exchange and interaction of cultures, and obtain a certain sense of belonging and pleasure in the cultural identity. Emotion-led pleasure.